Welcome to our Monthly Recap. At the end of each month, this blog series provides insights into the events of the past weeks. The topics always revolve around startups, sports, professional athletes and entrepreneurship. Readers receive information on interesting articles, podcast and newsletter recommendations, as well as profiles of successful entrepreneurial athletes. 🚀
FYI: Companies interested in working with athletes can register here.
Headlines of the Month
Development of athlete equity deals in sports
The traditional partnership between companies and athletes is rather one-sided. The athlete makes himself or herself available for marketing measures, for example, and receives direct financial compensation in return. For some time now, however, the market seems to be evolving. New models such as media for equity or start-up investments are becoming more relevant for athletes and opening up new opportunities.
Christopf Sonnen, co-founder and CEO of leAD, analyzes the development of the market in an article.
© Getty Images
How soccer star Mario Götze started to build his brand
Professional athletes have turned their hobby into their profession. Sport is the main focus, especially at the beginning of a professional career. Everything else is secondary at first. Nevertheless, it is important to start thinking about personal long-term success early on - even off the pitch.
In a short LinkedIn post, footballer Mario Götze explains how he took these first steps and which topics play a special role for him.
© Mario Götze
Kevin Durant buys stake of soccer club Paris Saint-German
The NBA basketball star has officially acquired a stake in the soccer club from the French capital. He used his stay at the Olympic Games with the USA basketball team to finalize the deal.
You can find out exactly what the investment looks like and more background information here.
Recommendations of the Month
💡 We have brought you two recommendations from our team. The Profluence Newsletter discusses the situation of “early stage investments” in the sports industry. In the Sports Maniac Podcast, Jonas Hummels and Moritz Fürste look back on the Olympic Games in Paris and talk about their latest project, the POWWOW Sports Festival. 💡
That was it, the next edition of Monthly Recap. From interesting news from the world of Athlete Angels to recommendations from the media, everything was included again. We hope we were able to give you a good overview of the past month. Check back at the end of next month for the next recap. 🚀
References: LinkedIn, Profluence, Forbes, New York Times, Sports Maniac
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